The unexpected success of their strategy forced the industrywide conversion to sound and transformed Warner Brothers and Fox into major corporations. It was primarily in response to those aggressive maneuvers that Warner Brothers and Fox sought to dominate smaller exhibitors by providing prerecorded musical accompaniment to their films. ![]() Throughout the 1920s, Paramount, MGM, First National, and other studios had conducted ambitious campaigns of vertical integration by ruthlessly acquiring first-run theatre chains. If the coming of sound changed the aesthetic dynamics of the filmmaking process, it altered the economic structure of the industry even more, precipitating some of the largest mergers in motion-picture history.
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